GIANT MICRO COLLABS

Quick Belgium’s Giant Micro-Collabs is a limited-edition campaign celebrating local Belgian creativity. The brand partners with independent artists and makers to reinterpret the iconic Giant burger into unique lifestyle and decor pieces. From candles and lamps to pillows, pins and keychains, every piece brings the Giant into unexpected forms.
I conceived and developed the entire visual identity of the campaign, staying true to the brand’s core codes while introducing a more digital, contemporary and dynamic aesthetic. I approached the campaign as a complete branding system, designed to be flexible and consistently adaptable across all formats and touchpoints.